B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Dated
25%
25% -- share buying exclusively online for US Black Friday shoppers (2021)
25% of Americans who plan to buy products on Black Friday 2021 plan to purchase items exclusively online.
Attribution:
View source
Lighthouse Research Team
Last verified:
·
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Source verified
Evidence graded
Value
25%
Unit
Percentage
Data Vintage
2021
Entity
Sample Size
1,000
Geography
US
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
95
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
askattest.com
Primary
Tier A
https://www.askattest.com/blog/research/americans-are-ready-to-splurge-on-black-friday-but-many-plan… ↗
Source Article
Americans are ready to splurge on Black Friday, but many plan to shop earlier than ever before
How are American shoppers feeling about Black Friday 2021, amid ongoing pandemic restrictions and supply chain challenges? We asked 1,000 Americans for their opinions.
Just under half of Americans (46%) sa…
Original Research
askattest.com
· Original study ↗
Methodology
Among planned Black Friday buyers
Methodology documented
Segmentation
Industryecommerce
RegionUS
RoleAll marketers
Channelmulti-channel
Cite this stat
Plain Text
US Black Friday shoppers: 25% share buying exclusively online. Source: askattest.com (2021). Via Lighthouse Intelligence -- https://lighthousedata.io/data/black-friday-online-only-shoppers
HTML Embed
<blockquote cite="https://lighthousedata.io/data/black-friday-online-only-shoppers" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>25%</strong> -- share buying exclusively online for US Black Friday shoppers<br><small>Source: askattest.com (2021) · <a href="https://lighthousedata.io/data/black-friday-online-only-shoppers" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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