B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Dated
9%
9% -- new buyer growth rate for Black Friday Southeast Asia ecommerce (2022)
Purchases by new buyers rose by 9% on Black Friday compared to September 2022 in Southeast Asia.
Attribution:
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Lighthouse Research Team
Last verified:
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Source verified
Evidence graded
Value
9%
Unit
Percentage
Data Vintage
2022
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
95
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
Criteo
Primary
Tier A
https://martechasia.net/news/over-50-of-singles-day-new-shoppers-return-for-more/ ↗
Source Article
Over 50% of Singles Day new shoppers return for more | MartechAsia
Untapped potential for Southeast Asia retailers as Singles Day continues to be strongest retail moment of the Double Days in the region.
Criteo recently unveiled its 2023 Double Days Preview report based on the insights from 2022’s retail sales data to help brands maximize sales opportunities while …
Original Research
Criteo
· Original study ↗
Methodology
Criteo retail sales data
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
Black Friday Southeast Asia ecommerce: 9% new buyer growth rate. Source: Criteo (2022). Via Lighthouse Intelligence -- https://lighthousedata.io/data/black-friday-new-buyers-spike-2022
HTML Embed
<blockquote cite="https://lighthousedata.io/data/black-friday-new-buyers-spike-2022" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>9%</strong> -- new buyer growth rate for Black Friday Southeast Asia ecommerce<br><small>Source: Criteo (2022) · <a href="https://lighthousedata.io/data/black-friday-new-buyers-spike-2022" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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