B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Dated
38%
38% -- negative sentiment share for Black Friday Twitter conversation (2012)
In an analysis of over 900,000 Twitter posts about Black Friday in 2012, negative sentiment accounted for 38% of the conversation.
Attribution:
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Lighthouse Research Team
Last verified:
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Source verified
Evidence graded
Value
38%
Unit
Percentage
Data Vintage
2012
Entity
Sample Size
900,000
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
95
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
Crimson Hexagon
Primary
Tier A
http://sixestate.com/black-friday-cyber-monday-2012/ ↗
Source Article
Black Friday and Cyber Monday: The 2012 Edition
Original Research
Crimson Hexagon
· Original study ↗
Methodology
Crimson Hexagon ForSight analysis of over 900,000 Twitter posts
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
Black Friday Twitter conversation: 38% negative sentiment share. Source: Crimson Hexagon (2012). Via Lighthouse Intelligence -- https://lighthousedata.io/data/black-friday-negative-twitter-sentiment-2012
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<blockquote cite="https://lighthousedata.io/data/black-friday-negative-twitter-sentiment-2012" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>38%</strong> -- negative sentiment share for Black Friday Twitter conversation<br><small>Source: Crimson Hexagon (2012) · <a href="https://lighthousedata.io/data/black-friday-negative-twitter-sentiment-2012" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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