B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Dated
9.8%
9.8% -- mobile share of online purchases for Black Friday shoppers (2011)
On Black Friday 2011, shoppers made 9.8% of their online purchases from mobile devices.
Attribution:
View source
Lighthouse Research Team
Last verified:
·
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Source verified
Evidence graded
Value
9.8%
Unit
Percentage
Data Vintage
2011
Entity
Geography
US
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
50
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
roymorejon.com
Primary
Tier C
http://roymorejon.com/holiday-shopping-goes-digital/ ↗
Source Article
Roy Morejon
Original Research
roymorejon.com
· Original study ↗
Methodology
Infographic data; original source not named
Methodology documented
Segmentation
IndustryRetail
RegionUS
RoleAll marketers
Channelmulti-channel
Cite this stat
Plain Text
Black Friday shoppers: 9.8% mobile share of online purchases. Source: roymorejon.com (2011). Via Lighthouse Intelligence -- https://lighthousedata.io/data/black-friday-mobile-purchases-2011
HTML Embed
<blockquote cite="https://lighthousedata.io/data/black-friday-mobile-purchases-2011" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>9.8%</strong> -- mobile share of online purchases for Black Friday shoppers<br><small>Source: roymorejon.com (2011) · <a href="https://lighthousedata.io/data/black-friday-mobile-purchases-2011" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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