B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Dated
70%
70% -- discount as purchase trigger rate for Romanian Black Friday shoppers (2023)
70% of Romanian Black Friday shoppers state that significant discounts continue to be the main trigger factor for making purchases.
Attribution:
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Lighthouse Research Team
Last verified:
·
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Source verified
Evidence graded
Value
70%
Unit
Percentage
Data Vintage
2023
Entity
Sample Size
983
Geography
RO
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
95
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
Starcom Romania
Primary
Tier A
https://dataintelligence.ro/black-friday-2023-significant-changes-in-consumer-buying-behavior/ ↗
Source Article
Black Friday 2023 - Significant Changes in Consumer Buying Behavior - Data Intelligence
- Black Friday reaffirms its status as the most anticipated shopping event, with 8 out of 10 urban Romanians taking advantage of this year's offers.
- Toys and children's products, along with skincare products, had the highest conversion rate.
- An increased use of wishlists and shopping carts for p…
Original Research
Starcom Romania
· Original study ↗
Methodology
Starcom Romania Black Friday study
Methodology documented
Segmentation
IndustryRetail
RegionRO
Channelmulti-channel
Cite this stat
Plain Text
Romanian Black Friday shoppers: 70% discount as purchase trigger rate. Source: Starcom Romania (2023). Via Lighthouse Intelligence -- https://lighthousedata.io/data/black-friday-discount-trigger-2023
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<blockquote cite="https://lighthousedata.io/data/black-friday-discount-trigger-2023" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>70%</strong> -- discount as purchase trigger rate for Romanian Black Friday shoppers<br><small>Source: Starcom Romania (2023) · <a href="https://lighthousedata.io/data/black-friday-discount-trigger-2023" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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