B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Dated
$335
$335 -- average spending per consumer for US consumers during Black Friday (2023)
Consumers spend an average of $335 each during the five-day shopping period between Thanksgiving and Cyber Monday.
Attribution:
View source
Lighthouse Research Team
Last verified:
·
How we verify data →
Source verified
Evidence graded
Value
$335
Unit
Currency Usd
Data Vintage
2023
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Score breakdown
Extraction
95
Source Trust
50
Citation Chain
90
Independence
70
Methodology
45
Freshness
82
Source
GlobeScan
Primary
Tier A
https://sustainablebrands.com/read/behavior-change/is-black-friday-dying-consumers-say-they-want-to-… ↗
Source Article
Is Black Friday Dying? Consumers Say They Want to Spend Less This Holiday Season
New GlobeScan research found that 77% of consumers are interested in choosing products that last longer, and 53% said they were interested in buying fewer things, in general. But there remains a gap between intention and action.
Is Black Friday Dying? Consumers Say They Want to Spend Less This Holid…
Original Research
GlobeScan
· Original study ↗
Methodology
Average spending calculated over the five-day period from Thanksgiving to Cyber Monday.
Methodology documented
Segmentation
Channelcommon_crawl
Cite this stat
Plain Text
US consumers during Black Friday: $335 average spending per consumer. Source: GlobeScan (2023). Via Lighthouse Intelligence -- https://lighthousedata.io/data/black-friday-consumer-spending
HTML Embed
<blockquote cite="https://lighthousedata.io/data/black-friday-consumer-spending" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>$335</strong> -- average spending per consumer for US consumers during Black Friday<br><small>Source: GlobeScan (2023) · <a href="https://lighthousedata.io/data/black-friday-consumer-spending" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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