C
Evidence Grade C
Use with Hedging
Dated
$80
$80 -- average order value for Black Friday shoppers (2021)
Attribution:
View source
Lighthouse Research Team
Last verified:
·
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Source verified
Evidence graded
Value
$80
Unit
Currency Usd
Data Vintage
2021
Entity
Geography
US
Evidence Quality
C
Moderate quality evidence
Useful directional data with some methodological gaps. Treat as indicative rather than definitive -- corroborate before citing in formal research.
Score breakdown
Extraction
75
Source Trust
60
Citation Chain
60
Independence
30
Methodology
45
Freshness
95
Sources (3)
Shopify
Primary
Tier B
https://www.redeye.com/resources/black-friday-sending-trends/ ↗
Source Article
Black Friday & Cyber Monday Sending Trends - RedEye
Value of spending in the UK over Black Friday has steadily grown year-on-year (apart from 2020’s lockdown) from £8.29 billion in 2018 to £9.42 billion in 2021 according to Statista. Will this trend continue this year?
With inflation at its highest rate for 40 years, the energy crisis to fully bite t…
Also cited by
2026-08-18
2026-08-17
Original Research
Shopify
· Original study ↗
Methodology
According to Shopify
Methodology documented
Segmentation
IndustryRetail
RegionUS
Channelevents
Cite this stat
Suggested hedging: According to limited, single-source data, based on claims without stated methodology, with unverified sample sizes...
Plain Text
Black Friday shoppers: $80 average order value. Source: Shopify (2021). Via Lighthouse Intelligence -- https://lighthousedata.io/data/black-friday-avg-purchase-value
HTML Embed
<blockquote cite="https://lighthousedata.io/data/black-friday-avg-purchase-value" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>$80</strong> -- average order value for Black Friday shoppers<br><small>Source: Shopify (2021) · <a href="https://lighthousedata.io/data/black-friday-avg-purchase-value" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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