B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Aging
57%
57% -- website traffic increase for eCommerce sites (2024)
In 2024, Black Friday attracted an average of 57% more visitors to eCommerce sites than on a typical day.
- Attributed to Akamai source
Attribution:
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Lighthouse Research Team
Last verified:
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Source verified
Evidence graded
Value
57%
Unit
Percentage
Data Vintage
2024
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
95
Source Trust
50
Citation Chain
90
Independence
30
Methodology
45
Freshness
78
Source
Salesfire
Primary
Tier A
https://www.salesfire.co.uk/articles/5-ways-to-prepare-for-q4/ ↗
Source Article
5 Ways to Prepare for Q4 | Articles | Salesfire
5 Ways to Prepare Your eCommerce Business for Q4
By Kelly Aitkin • Last updated: Monday Jul 28th, 2025
The busiest quarter of any eCommerce retailer’s calendar is upon us, giving us the chance to look back at all the changes in the last year and create a robust Q4 plan.
We take a look at the best wa…
Original Research
Salesfire
· Original study ↗
Methodology
Historical data analysis
Methodology documented
Segmentation
Channelcommon_crawl
Cite this stat
Plain Text
eCommerce sites: 57% website traffic increase. Source: Salesfire (2024). Via Lighthouse Intelligence -- https://lighthousedata.io/data/black-friday-2024-traffic-increase
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<blockquote cite="https://lighthousedata.io/data/black-friday-2024-traffic-increase" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>57%</strong> -- website traffic increase for eCommerce sites<br><small>Source: Salesfire (2024) · <a href="https://lighthousedata.io/data/black-friday-2024-traffic-increase" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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