B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Dated
21.6%
21.6% -- online spend growth rate for US Black Friday online sales (2020)
US Black Friday online sales grew 21.6% year-over-year in 2020 reaching $9 billion.
Attribution:
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Lighthouse Research Team
Last verified:
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Source verified
Evidence graded
Value
21.6%
Unit
Percentage
Data Vintage
2020
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
75
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
Adobe Analytics
Primary
Tier B
https://amconsoft.com/how-to-leverage-logistics-automation-to-regenerate-the-shipping-sector-post-pa… ↗
Source Article
How to Leverage Logistics Automation to Regenerate the Shipping Sector Post COVID-19?
Original Research
Adobe Analytics
· Original study ↗
Methodology
Adobe Analytics data reported via CNBC
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
US Black Friday online sales: 21.6% online spend growth rate. Source: Adobe Analytics (2020). Via Lighthouse Intelligence -- https://lighthousedata.io/data/black-friday-2020-online-growth
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<blockquote cite="https://lighthousedata.io/data/black-friday-2020-online-growth" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>21.6%</strong> -- online spend growth rate for US Black Friday online sales<br><small>Source: Adobe Analytics (2020) · <a href="https://lighthousedata.io/data/black-friday-2020-online-growth" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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