B
Evidence Grade B
Graded
under review
Safe to Cite
Recent
48%
48% -- newsletter subscription rate for Birra Moretti Quiz (Ratsibambam campaign, Germany) (2025)
Attribution:
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Lighthouse Research Team
Last verified:
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Source verified
Evidence graded
Value
48%
Unit
Percentage
Data Vintage
2025
Entity
Geography
DE
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
75
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
Ratsibambam
Primary
Tier B
https://ratsibambam.com/en/case/birra-moretti-quiz ↗
Source Article
Case - Birra Moretti Quiz - Ratsibambam
About
This quiz is used the add gamification to the market introduction of Italian beer brand Birra Moretti in Germany.
Participants could test their knowledge about Birra Moretti based on a few questions. The score and answers to the questions could be found on the result page.
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76% …
Original Research
Ratsibambam
· Original study ↗
Methodology
Share of quiz participants who subscribed to the newsletter
Methodology documented
Segmentation
IndustryB2C
RegionDE
RoleAll marketers
Channelevents
Cite this stat
Plain Text
Birra Moretti Quiz (Ratsibambam campaign, Germany): 48% newsletter subscription rate. Source: Ratsibambam (2025). Via Lighthouse Intelligence -- https://lighthousedata.io/data/birra-moretti-quiz-newsletter-subscription
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<blockquote cite="https://lighthousedata.io/data/birra-moretti-quiz-newsletter-subscription" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>48%</strong> -- newsletter subscription rate for Birra Moretti Quiz (Ratsibambam campaign, Germany)<br><small>Source: Ratsibambam (2025) · <a href="https://lighthousedata.io/data/birra-moretti-quiz-newsletter-subscription" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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