B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Current
8.63%
8.63% -- search engine market share for Bing (US search market) (2026-07)
Bing holds an 8.63% share of US search as of July 2026 according to StatCounter.
Attribution:
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Lighthouse Research Team
Last verified:
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Source verified
Evidence graded
Value
8.63%
Unit
Percentage
Data Vintage
2026-07
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
50
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
StatCounter
Primary
Tier C
https://websitepandas.com/bing-advertising-services/ ↗
Source Article
Bing Ads Agency | Microsoft Advertising Services
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A Bing Ads agency should tell you the size of the opportunity honestly. Bing holds 8.63% of US search to Google’s 86.6% (StatCounter, July 2026). Smaller than Google,…
Original Research
StatCounter
· Original study ↗
Methodology
US search engine market share attributed to StatCounter, July 2026; used by the agency to size the Microsoft Advertising opportunity
Methodology documented
Trend Over Time
| Period | Value | Change |
|---|---|---|
| 2025 | 7.5% | |
| 2026-07 (current) | 8.63% | +15.1% |
Segmentation
Industrymarketing
Cite this stat
Plain Text
Bing (US search market): 8.63% search engine market share. Source: StatCounter (2026-07). Via Lighthouse Intelligence -- https://lighthousedata.io/data/bing-us-search-share-july-2026
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<blockquote cite="https://lighthousedata.io/data/bing-us-search-share-july-2026" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>8.63%</strong> -- search engine market share for Bing (US search market)<br><small>Source: StatCounter (2026-07) · <a href="https://lighthousedata.io/data/bing-us-search-share-july-2026" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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