B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Recent
36.97%
36.97% -- search engine market share for Bing (2025)
According to Microsoft, Bing holds a 36.97% market share among U.S. console users.
Attribution:
View source
Lighthouse Research Team
Last verified:
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Source verified
Evidence graded
Value
36.97%
Unit
Percentage
Data Vintage
2025
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
50
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
Microsoft
Primary
Tier C
https://www.simplemachinesmarketing.com/blog/the-pros-and-cons-of-bing-ads-vs-google-ads/ ↗
Source Article
The Pros and Cons of Bing Ads vs. Google Ads | Simple Machines Marketing
In our most recent blog series, we dug into launching paid advertising campaigns on Facebook, LinkedIn and Google. Now, we’re switching gears to compare the two most popular paid advertising platforms in the game: Bing Ads and Google Ads.
We’ll take a look at each platform’s offerings, their pros an…
Original Research
Microsoft
· Original study ↗
Methodology
Reported by Microsoft
Methodology documented
Trend Over Time
| Period | Value | Change |
|---|---|---|
| 2009 | 8.2% | |
| 2009-06 | 11.3% | +37.8% |
| 2009-06 | 12.1% | +7.1% |
| 2009-06 | 8.4% | -30.6% |
| 2009-11 | 10.3% | +22.6% |
| 2010 | 13.6% | +32.0% |
| 2010-01 | 1.62% | -88.1% |
| 2011-05 | 14.1% | +770.4% |
| 2011-12 | 3.76% | -73.3% |
| 2012 | 7% | +86.2% |
| 2012 | 16% | +128.6% |
| 2012-01 | 3.64% | -77.2% |
| 2012-04 | 3.92% | +7.7% |
| 2012-07 | 4.76% | +21.4% |
| 2012-09 | 4.2% | -11.8% |
| 2012-11 | 4.73% | +12.6% |
| 2013-01 | 17% | +259.4% |
| 2013-01 | 16.5% | -2.9% |
| 2014 | 18.7% | +13.3% |
| 2018-06 | 6.54% | -65.0% |
| 2020 | 2.55% | -61.0% |
| 2022 | 7.61% | +198.4% |
| 2022-01 | 6.5% | -14.6% |
| 2022-06 | 3.2% | -50.8% |
| 2022-07 | 4.98% | +55.6% |
| 2023 | 6.45% | +29.5% |
| 2023 | 4.5% | -30.2% |
| 2023-07 | 9.19% | +104.2% |
| 2023-11 | 2.93% | -68.1% |
| 2024 | 9% | +207.2% |
| 2024 | 8% | -11.1% |
| 2024 | 2.6% | -67.5% |
| 2025 (current) | 36.97% | +1321.9% |
| 2025 (current) | 9% | -75.7% |
| 2025 (current) | 10% | +11.1% |
| 2025 (current) | 5% | -50.0% |
| 2025-04 | 7.4% | +48.0% |
| 2026 | 9% | +21.6% |
| 2026 | 21.6% | +140.0% |
| 2026 | 9.41% | -56.4% |
| 2026 | 3.18% | -66.2% |
Segmentation
Industrymarketing
Cite this stat
Plain Text
Bing: 36.97% search engine market share. Source: Microsoft (2025). Via Lighthouse Intelligence -- https://lighthousedata.io/data/bing-us-console-market-share-36-97
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<blockquote cite="https://lighthousedata.io/data/bing-us-console-market-share-36-97" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>36.97%</strong> -- search engine market share for Bing<br><small>Source: Microsoft (2025) · <a href="https://lighthousedata.io/data/bing-us-console-market-share-36-97" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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