B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Dated
20.2%
20.2% -- search market share for Bing (2021-12)
In December 2021, 20.2% of all searches in the United Kingdom were carried out via Bing.
Attribution:
View source
Lighthouse Research Team
Last verified:
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Source verified
Evidence graded
Value
20.2%
Unit
Percentage
Data Vintage
2021-12
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
50
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
Microsoft
Primary
Tier C
https://victressdigital.co.uk/linkedin-targeting-via-microsoft-advertising/ ↗
Source Article
LinkedIn Targeting Via Microsoft Advertising | Victress Blog
Microsoft Advertising offers a unique bridge between Search Campaigns and Social targeting methods via it’s LinkedIn targeting feature. This exclusive feature allows advertisers to narrow their audience targeting to specific audiences based on LinkedIn profile information. So what are these two plat…
Original Research
Microsoft
· Original study ↗
Methodology
UK search engine market share data cited in agency blog
Methodology documented
Trend Over Time
| Period | Value | Change |
|---|---|---|
| 2009 | 6.5% | |
| 2009 | 10% | +53.8% |
| 2009-09 | 3.25% | -67.5% |
| 2010 | 11% | +238.5% |
| 2010-07 | 13.6% | +23.6% |
| 2010-09 | 11.2% | -17.6% |
| 2011 | 27% | +141.1% |
| 2011-03 | 17.5% | -35.2% |
| 2012 | 18% | +2.9% |
| 2012-04 | 14% | -22.2% |
| 2012-10 | 4.71% | -66.4% |
| 2013 | 25% | +430.8% |
| 2013-07 | 17.9% | -28.4% |
| 2015 | 19% | +6.1% |
| 2017 | 30% | +57.9% |
| 2020-09 | 2.83% | -90.6% |
| 2021 | 20% | +606.7% |
| 2021-12 (current) | 20.2% | +1.0% |
| 2022 | 6.5% | -67.8% |
| 2023 | 3.4% | -47.7% |
| 2023-01 | 8.85% | +160.3% |
| 2023-03 | 6% | -32.2% |
| 2024-06 | 4.2% | -30.0% |
| 2024-10 | 1.97% | -53.1% |
| 2024-11 | 30.29% | +1437.6% |
| 2025 | 3.8% | -87.5% |
| 2025-04 | 8.24% | +116.8% |
| 2026 | 7% | -15.0% |
| 2026 | 4.03% | -42.4% |
| 2026 | 4% | -0.7% |
| Q1 FY2012 | 27% | +575.0% |
Segmentation
Industrymarketing
Cite this stat
Plain Text
Bing: 20.2% search market share. Source: Microsoft (2021-12). Via Lighthouse Intelligence -- https://lighthousedata.io/data/bing-uk-search-share-dec-2021
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<blockquote cite="https://lighthousedata.io/data/bing-uk-search-share-dec-2021" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>20.2%</strong> -- search market share for Bing<br><small>Source: Microsoft (2021-12) · <a href="https://lighthousedata.io/data/bing-uk-search-share-dec-2021" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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