B
Evidence Grade B
Graded
under review
Safe to Cite
Dated
20%
20% -- search market share for Bing (2021)
Attribution:
View source
Lighthouse Research Team
Last verified:
·
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Source verified
Evidence graded
Value
20%
Unit
Percentage
Data Vintage
2021
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
50
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
Fortune
Primary
Tier C
https://fanaticallydigital.com/category/search-engine-marketing/ ↗
Source Article
search engine marketing Archives - Digital Marketing Agency
If you want to grow your business, increase brand recognition, and get a great ROI from your marketing dollars, then PPC media is a great way to go. As agency people, we are in the business day to day and sometimes have to remind ourselves that our terminology is not always understood or known. Once…
Original Research
Fortune
· Original study ↗
Methodology
Cited from a Fortune story on Bing profitability; blog post on search engine marketing
Methodology documented
Trend Over Time
| Period | Value | Change |
|---|---|---|
| 2009 | 6.5% | |
| 2009 | 10% | +53.8% |
| 2009-09 | 3.25% | -67.5% |
| 2010 | 11% | +238.5% |
| 2010-07 | 13.6% | +23.6% |
| 2010-09 | 11.2% | -17.6% |
| 2011 | 27% | +141.1% |
| 2011-03 | 17.5% | -35.2% |
| 2012 | 18% | +2.9% |
| 2012-04 | 14% | -22.2% |
| 2012-10 | 4.71% | -66.4% |
| 2013 | 25% | +430.8% |
| 2013-07 | 17.9% | -28.4% |
| 2015 | 19% | +6.1% |
| 2017 | 30% | +57.9% |
| 2020-09 | 2.83% | -90.6% |
| 2021 (current) | 20% | +606.7% |
| 2021-12 | 20.2% | +1.0% |
| 2022 | 6.5% | -67.8% |
| 2023 | 3.4% | -47.7% |
| 2023-01 | 8.85% | +160.3% |
| 2023-03 | 6% | -32.2% |
| 2024-06 | 4.2% | -30.0% |
| 2024-10 | 1.97% | -53.1% |
| 2024-11 | 30.29% | +1437.6% |
| 2025 | 3.8% | -87.5% |
| 2025-04 | 8.24% | +116.8% |
| 2026 | 7% | -15.0% |
| 2026 | 4.03% | -42.4% |
| 2026 | 4% | -0.7% |
| Q1 FY2012 | 27% | +575.0% |
Segmentation
Industrymarketing
Cite this stat
Plain Text
Bing: 20% search market share. Source: Fortune (2021). Via Lighthouse Intelligence -- https://lighthousedata.io/data/bing-search-share-20-percent
HTML Embed
<blockquote cite="https://lighthousedata.io/data/bing-search-share-20-percent" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>20%</strong> -- search market share for Bing<br><small>Source: Fortune (2021) · <a href="https://lighthousedata.io/data/bing-search-share-20-percent" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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