B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Dated
6.5%
6.5% -- search market share for Bing (2022)
According to SEMrush analysis in 2022, Bing's search market share was approximately 6.5%.
- Approximated ('around 6.5%')
- Reported via secondary citation of SEMrush analysis
Attribution:
View source
Lighthouse Research Team
Last verified:
·
How we verify data →
Source verified
Evidence graded
Value
6.5%
Unit
Percentage
Data Vintage
2022
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
50
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
SEMrush
Primary
Tier C
https://keywordly.ai/blog/bing-keyword-research ↗
Source Article
How Bing Keyword Data Differs from Google Insights
Imagine investing hours refining your SEO strategy, only to realize you’re optimizing for search behaviors exclusive to Google. Many digital marketers overlook how Bing’s keyword data paints an entirely different picture, leading to missed opportunities and unbalanced content strategies.
Navigating …
Original Research
SEMrush
· Original study ↗
Methodology
SEMrush analysis cited by blog
Methodology documented
Trend Over Time
| Period | Value | Change |
|---|---|---|
| 2009 | 6.5% | |
| 2009 | 10% | +53.8% |
| 2009-09 | 3.25% | -67.5% |
| 2010 | 11% | +238.5% |
| 2010-07 | 13.6% | +23.6% |
| 2010-09 | 11.2% | -17.6% |
| 2011 | 27% | +141.1% |
| 2011-03 | 17.5% | -35.2% |
| 2012 | 18% | +2.9% |
| 2012-04 | 14% | -22.2% |
| 2012-10 | 4.71% | -66.4% |
| 2013 | 25% | +430.8% |
| 2013-07 | 17.9% | -28.4% |
| 2015 | 19% | +6.1% |
| 2017 | 30% | +57.9% |
| 2020-09 | 2.83% | -90.6% |
| 2021 | 20% | +606.7% |
| 2021-12 | 20.2% | +1.0% |
| 2022 (current) | 6.5% | -67.8% |
| 2023 | 3.4% | -47.7% |
| 2023-01 | 8.85% | +160.3% |
| 2023-03 | 6% | -32.2% |
| 2024-06 | 4.2% | -30.0% |
| 2024-10 | 1.97% | -53.1% |
| 2024-11 | 30.29% | +1437.6% |
| 2025 | 3.8% | -87.5% |
| 2025-04 | 8.24% | +116.8% |
| 2026 | 7% | -15.0% |
| 2026 | 4.03% | -42.4% |
| 2026 | 4% | -0.7% |
| Q1 FY2012 | 27% | +575.0% |
Segmentation
Industrymarketing
Cite this stat
Plain Text
Bing: 6.5% search market share. Source: SEMrush (2022). Via Lighthouse Intelligence -- https://lighthousedata.io/data/bing-search-market-share-2022
HTML Embed
<blockquote cite="https://lighthousedata.io/data/bing-search-market-share-2022" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>6.5%</strong> -- search market share for Bing<br><small>Source: SEMrush (2022) · <a href="https://lighthousedata.io/data/bing-search-market-share-2022" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
Share
Related Statistics
Use this data in your work
Copy the citation, embed the widget, or explore thousands more verified marketing statistics -- all free.