B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Recent
7.4%
7.4% -- search engine market share for Bing (2025-04)
As of April 2025, Bing's search engine market share was 7.4%.
Attribution:
View source
Lighthouse Research Team
Last verified:
·
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Source verified
Evidence graded
Value
7.4%
Unit
Percentage
Data Vintage
2025-04
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
50
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
federateddigitalsolutions.com
Primary
Tier C
https://www.federateddigitalsolutions.com/google-vs-bing-why-ads-on-both-platforms-matter/ ↗
Source Article
Google vs. Bing: Why Ads On Both Platforms Matter - Federated Digital Solutions
Google vs. Bing: Why Ads On Both Platforms Matter
June 18, 2026 - 11 minutes readIf you’re only advertising on Google and ignoring Bing, you’re leaving customers on the table. Both platforms are valuable and host real people who are actively searching for products and services.
Once you understand h…
Original Research
federateddigitalsolutions.com
· Original study ↗
Methodology
Global search market share; likely originally StatCounter
Methodology documented
Trend Over Time
| Period | Value | Change |
|---|---|---|
| 2009 | 8.2% | |
| 2009-06 | 11.3% | +37.8% |
| 2009-06 | 12.1% | +7.1% |
| 2009-06 | 8.4% | -30.6% |
| 2009-11 | 10.3% | +22.6% |
| 2010 | 13.6% | +32.0% |
| 2010-01 | 1.62% | -88.1% |
| 2011-05 | 14.1% | +770.4% |
| 2011-12 | 3.76% | -73.3% |
| 2012 | 7% | +86.2% |
| 2012 | 16% | +128.6% |
| 2012-01 | 3.64% | -77.2% |
| 2012-04 | 3.92% | +7.7% |
| 2012-07 | 4.76% | +21.4% |
| 2012-09 | 4.2% | -11.8% |
| 2012-11 | 4.73% | +12.6% |
| 2013-01 | 17% | +259.4% |
| 2013-01 | 16.5% | -2.9% |
| 2014 | 18.7% | +13.3% |
| 2018-06 | 6.54% | -65.0% |
| 2020 | 2.55% | -61.0% |
| 2022 | 7.61% | +198.4% |
| 2022-01 | 6.5% | -14.6% |
| 2022-06 | 3.2% | -50.8% |
| 2022-07 | 4.98% | +55.6% |
| 2023 | 6.45% | +29.5% |
| 2023 | 4.5% | -30.2% |
| 2023-07 | 9.19% | +104.2% |
| 2023-11 | 2.93% | -68.1% |
| 2024 | 9% | +207.2% |
| 2024 | 8% | -11.1% |
| 2024 | 2.6% | -67.5% |
| 2025 | 36.97% | +1321.9% |
| 2025 | 9% | -75.7% |
| 2025 | 10% | +11.1% |
| 2025 | 5% | -50.0% |
| 2025-04 (current) | 7.4% | +48.0% |
| 2026 | 9% | +21.6% |
| 2026 | 21.6% | +140.0% |
| 2026 | 9.41% | -56.4% |
| 2026 | 3.18% | -66.2% |
Segmentation
Industrymarketing
Cite this stat
Plain Text
Bing: 7.4% search engine market share. Source: federateddigitalsolutions.com (2025-04). Via Lighthouse Intelligence -- https://lighthousedata.io/data/bing-market-share-apr-2025
HTML Embed
<blockquote cite="https://lighthousedata.io/data/bing-market-share-apr-2025" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>7.4%</strong> -- search engine market share for Bing<br><small>Source: federateddigitalsolutions.com (2025-04) · <a href="https://lighthousedata.io/data/bing-market-share-apr-2025" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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