B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Recent
38%
38% -- paid search clicks share for Bing (2025)
Bing accounted for nearly 38% of paid search clicks in the U.S. finance vertical.
- Approximate figure ('nearly 38%')
Attribution:
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Lighthouse Research Team
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Source verified
Evidence graded
Value
38%
Unit
Percentage
Data Vintage
2025
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
50
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
Merkle
Primary
Tier C
https://keywordly.ai/blog/bing-keyword-research ↗
Source Article
How Bing Keyword Data Differs from Google Insights
Imagine investing hours refining your SEO strategy, only to realize you’re optimizing for search behaviors exclusive to Google. Many digital marketers overlook how Bing’s keyword data paints an entirely different picture, leading to missed opportunities and unbalanced content strategies.
Navigating …
Original Research
Merkle
· Original study ↗
Methodology
Merkle Digital Marketing Report cited by blog
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
Bing: 38% paid search clicks share. Source: Merkle (2025). Via Lighthouse Intelligence -- https://lighthousedata.io/data/bing-finance-paid-search-clicks-share
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<blockquote cite="https://lighthousedata.io/data/bing-finance-paid-search-clicks-share" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>38%</strong> -- paid search clicks share for Bing<br><small>Source: Merkle (2025) · <a href="https://lighthousedata.io/data/bing-finance-paid-search-clicks-share" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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