B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Recent
60%
60% -- brand budget share for marketing budgets (Binet and Field rule) (2025)
Według klasycznej zasady Bineta i Fielda rekomendowany udział budżetu marketingowego przeznaczony na budowanie marki wynosi 60%.
- Złota zasada / reguła uśredniona z badań Lesa Bineta i Petera Fielda, optymalny podział może zależeć od dojrzałości marki, kategorii czy celów biznesowych
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Lighthouse Research Team
Last verified:
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Source verified
Evidence graded
Value
60%
Unit
Percentage
Data Vintage
2025
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
50
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
Binet and Field (IPA)
Primary
Tier C
https://www.fusecollective.com/brand-vs-performance-w-marketingu-b2b-jak-uzywac-obu-strategii-z-glow… ↗
Source Article
Brand vs Performance w marketingu B2B.
Brand vs Performance w marketingu B2B.
Jak używać obu strategii z głową i nie przepalać budżetu.
Tematyka
- 1. Większość firm B2B marnuje budżet marketingowy na niewłaściwe działania.
- 2. Jak rozróżnić brand od performance – praktyczny framework.
- 3. Przykłady działań brand i performance.
- 4. Co …
Original Research
Binet and Field (IPA)
· Original study ↗
Methodology
Long-run brand vs activation budget split from Binet & Field research (IPA databank)
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
marketing budgets (Binet and Field rule): 60% brand budget share. Source: Binet and Field (IPA) (2025). Via Lighthouse Intelligence -- https://lighthousedata.io/data/binet-field-60-40-brand-budget
HTML Embed
<blockquote cite="https://lighthousedata.io/data/binet-field-60-40-brand-budget" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>60%</strong> -- brand budget share for marketing budgets (Binet and Field rule)<br><small>Source: Binet and Field (IPA) (2025) · <a href="https://lighthousedata.io/data/binet-field-60-40-brand-budget" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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