B
Evidence Grade B
Graded
under review
Safe to Cite
Current
10%
10% -- email engagement increase percentage for Verizon Media trial results (2026)
Attribution:
View source
Lighthouse Research Team
Last verified:
·
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Source verified
Evidence graded
Value
10%
Unit
Percentage
Data Vintage
2026
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
95
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
71
Source
Verizon Media
Primary
Tier A
https://www.mailgun.com/blog/deliverability/bimi-more-than-funny-name/ ↗
Source Article
BIMI Email Specification: Technical Tips for DNS Record Setup - Transactional Email API Service For Developers | Mailgun
The BIMI email specification: Your reward for solid authentication
Remember in grade school when you’d get a gold star for a job well done? How about the feeling you get when you earn a new badge on GitHub?
It’s always cool to get recognized for quality work. And that’s really what the BIMI email sp…
Original Research
Verizon Media
· Original study ↗
Methodology
Trial conducted by Verizon Media in Yahoo Mail.
Methodology documented
Segmentation
Channelcommon_crawl
Cite this stat
Plain Text
Verizon Media trial results: 10% email engagement increase percentage. Source: Verizon Media (2026). Via Lighthouse Intelligence -- https://lighthousedata.io/data/bimi-engagement-increase
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<blockquote cite="https://lighthousedata.io/data/bimi-engagement-increase" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>10%</strong> -- email engagement increase percentage for Verizon Media trial results<br><small>Source: Verizon Media (2026) · <a href="https://lighthousedata.io/data/bimi-engagement-increase" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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