B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Recent
90%
90% -- email legitimacy confidence increase for Email recipients viewing BIMI logos (2025)
Surveys show up to a 90% increase in confidence in an email's legitimacy when BIMI is present.
- Derived from unspecified surveys cited in promotional/educational vendor content
- Represents an upper bound ('up to 90%')
Attribution:
View source
Lighthouse Research Team
Last verified:
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Source verified
Evidence graded
Value
90%
Unit
Percentage
Data Vintage
2025
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
50
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
Unspecified surveys (cited by BIMI Certifications)
Primary
Tier C
https://bimicertifications.co.uk/quantifying-bimi-benefits-metrics-that-matter-beyond-open-rates ↗
Source Article
Quantifying BIMI Benefits: Metrics That Matter Beyond Open Rates
Quantifying BIMI Benefits: Metrics That Matter Beyond Open Rates
BIMI’s Broader Impact-What Should You Measure?
Service Details
While BIMI (Brand Indicators for Message Identification) is well-known for increasing open rates-sometimes by up to 39%-its true value is much broader. The protocol enhance…
Original Research
Unspecified surveys (cited by BIMI Certifications)
· Original study ↗
Methodology
Vendor page citing unspecified surveys
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
Email recipients viewing BIMI logos: 90% email legitimacy confidence increase. Source: Unspecified surveys (cited by BIMI Certifications) (2025). Via Lighthouse Intelligence -- https://lighthousedata.io/data/bimi-email-trust-confidence-90
HTML Embed
<blockquote cite="https://lighthousedata.io/data/bimi-email-trust-confidence-90" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>90%</strong> -- email legitimacy confidence increase for Email recipients viewing BIMI logos<br><small>Source: Unspecified surveys (cited by BIMI Certifications) (2025) · <a href="https://lighthousedata.io/data/bimi-email-trust-confidence-90" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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