B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Recent
90%
90% -- consumer confidence in sender legitimacy boost for BIMI (email standard) (2025)
A study by Red Sift found that BIMI resulted in a 90% boost in consumer confidence in sender legitimacy.
Attribution:
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Lighthouse Research Team
Last verified:
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Source verified
Evidence graded
Value
90%
Unit
Percentage
Data Vintage
2025
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
50
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
Red Sift
Primary
Tier C
https://docs.inboxally.com/deliverability-tips/what-is-bimi?from_search=119885474 ↗
Source Article
What is BIMI and How to Set it Up
What is BIMI and How to Set it Up
Secure better email deliverability with BIMI (Brand Indicators for Message Identification). Get insights on why you need BIMI, as well as step-by-step instructions on how to implement it today!
The email marketing landscape is fast-changing. As email sending volumes…
Original Research
Red Sift
· Original study ↗
Methodology
Study by Red Sift cited by InboxAlly
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
BIMI (email standard): 90% consumer confidence in sender legitimacy boost. Source: Red Sift (2025). Via Lighthouse Intelligence -- https://lighthousedata.io/data/bimi-consumer-confidence-boost
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<blockquote cite="https://lighthousedata.io/data/bimi-consumer-confidence-boost" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>90%</strong> -- consumer confidence in sender legitimacy boost for BIMI (email standard)<br><small>Source: Red Sift (2025) · <a href="https://lighthousedata.io/data/bimi-consumer-confidence-boost" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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