B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Aging
64.5%
64.5% -- share of online merchants preferring social media advertising for Bosnia and Herzegovina online merchants (2024-03)
64.5% of online merchants in Bosnia and Herzegovina prefer social media advertising as the most effective promotional approach.
Attribution:
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Lighthouse Research Team
Last verified:
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Source verified
Evidence graded
Value
64.5%
Unit
Percentage
Data Vintage
2024-03
Entity
Sample Size
1,000
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
95
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
eCommerce Association BiH
Primary
Tier A
https://e-comm.ba/predstavili-smo-rezultate-drugog-sveobuhvatnog-istrazivanja-online-trgovine-u-bih-… ↗
Source Article
Predstavili smo rezultate drugog sveobuhvatnog istraživanja online trgovine u BiH: Da li e-trgovina doživljava uspon ili stagnaciju u našoj zemlji? Evo šta kažu naša istraživanja!
Nakon sveobuhvatne analize tržišta elektronske trgovine u Bosni i Hercegovini, koje smo sproveli u martu 2o24. godine, otkrili smo ključne trendove i perspektive koje oblikuju budućnost online kupovine u našoj zemlji. Rezultati našeg drugog nacionalnog istraživanja, predstavljeni su na prestižnom ek…
Original Research
eCommerce Association BiH
· Original study ↗
Methodology
Merchant survey; around 1,000 web shops contacted by eCommerce Association BiH
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
Bosnia and Herzegovina online merchants: 64.5% share of online merchants preferring social media advertising. Source: eCommerce Association BiH (2024-03). Via Lighthouse Intelligence -- https://lighthousedata.io/data/bih-social-media-promotion-preference-2024
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<blockquote cite="https://lighthousedata.io/data/bih-social-media-promotion-preference-2024" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>64.5%</strong> -- share of online merchants preferring social media advertising for Bosnia and Herzegovina online merchants<br><small>Source: eCommerce Association BiH (2024-03) · <a href="https://lighthousedata.io/data/bih-social-media-promotion-preference-2024" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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