B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Dated
15%
15% -- social networks shopping usage rate for Bosnia and Herzegovina online shoppers (2022)
15% of MasterIndex survey respondents in Bosnia and Herzegovina use social networks such as Instagram and Facebook as sales channels for online shopping.
Attribution:
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Lighthouse Research Team
Last verified:
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Source verified
Evidence graded
Value
15%
Unit
Percentage
Data Vintage
2022
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
95
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
Mastercard
Primary
Tier A
https://e-comm.ba/en/masterindex-bosnia-and-herzegovina-2022/ ↗
Source Article
MasterIndex Bosnia and Herzegovina 2022
One fifth of payment cards are used for payments every day, and as many as 40 percent of them at least once a week – are the results of the latest MasterIndex BiH survey.
The reason for the frequent use of payment cards lies primarily in the simplicity and convenience that this payment method brings…
Original Research
Mastercard
· Original study ↗
Methodology
Mastercard MasterIndex BiH annual survey; social networks such as Instagram and Facebook
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
Bosnia and Herzegovina online shoppers: 15% social networks shopping usage rate. Source: Mastercard (2022). Via Lighthouse Intelligence -- https://lighthousedata.io/data/bih-social-commerce-usage-2022
HTML Embed
<blockquote cite="https://lighthousedata.io/data/bih-social-commerce-usage-2022" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>15%</strong> -- social networks shopping usage rate for Bosnia and Herzegovina online shoppers<br><small>Source: Mastercard (2022) · <a href="https://lighthousedata.io/data/bih-social-commerce-usage-2022" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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