B Evidence Grade B Graded accuracy verified by the review judge Safe to Cite Aging

43.4%

43.4% -- domestic webshop purchase share for BiH eCommerce market (2024)

Name: Domestic Webshop Purchase Share Statistics
Creator: Lighthouse Intelligence
Published: 2026-09-24

2024 · e-comm.ba (eCommerce association of Bosnia and Herzegovina)

According to previous eCommerce market research in Bosnia and Herzegovina, 43.4% of online purchases remain within domestic web shops.

Data is derived from previous annual research conducted prior to the ongoing third survey.

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Attribution: e-comm.ba (eCommerce association of Bosnia and Herzegovina) View source

Lighthouse Research Team

Last verified: 2026-09-24 · How we verify data →

Source verified Evidence graded

Value

43.4%

Unit

Percentage

Data Vintage

2024

Entity

BiH eCommerce market

Evidence Quality

Strong, reliable evidence

Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.

61/100 confidence

Single source - not yet corroborated

Score breakdown

Extraction

Source Trust

Citation Chain

Independence

Methodology

Freshness

Source

e-comm.ba (eCommerce association of Bosnia and Herzegovina) Primary Tier A

https://e-comm.ba/trece-godisnje-istrazivanje-trzista-ecommerca-u-bih-je-u-toku-kako-online-kupovina… ↗

Confidence: 57/100 Vintage: 2024 Channel: Deep Crawl

Source Article

TREĆE GODIŠNJE ISTRAŽIVANJE TRŽIŠTA ECOMMERCA U BIH JE U TOKU: KAKO ONLINE KUPOVINA MIJENJA NAVIKE POTROŠAČA?

Kako eCommerce u Bosni i Hercegovini napreduje? Da li bh. tržište bilježi rast ili se suočava s izazovima? Kako se mijenjaju potrošačke navike i šta oblikuje odluke online kupaca? Da li je dolazak velikih internacionalnih platformi poput Temua i SHEIN-a utjecao na tržište? Kako domaći web shopovi od…

Original Research

e-comm.ba (eCommerce association of Bosnia and Herzegovina) · Original study ↗

Methodology

Previous annual national eCommerce market research in Bosnia and Herzegovina conducted by the association (e-comm.ba)

Methodology documented

Segmentation

Industrymarketing

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Plain Text

BiH eCommerce market: 43.4% domestic webshop purchase share. Source: e-comm.ba (eCommerce association of Bosnia and Herzegovina) (2024). Via Lighthouse Intelligence -- https://lighthousedata.io/data/bih-domestic-webshop-purchase-share

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<blockquote cite="https://lighthousedata.io/data/bih-domestic-webshop-purchase-share" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>43.4%</strong> -- domestic webshop purchase share for BiH eCommerce market<br><small>Source: e-comm.ba (eCommerce association of Bosnia and Herzegovina) (2024) · <a href="https://lighthousedata.io/data/bih-domestic-webshop-purchase-share" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>

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