B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Dated
35%
35% -- private label revenue share for BigBasket (2015)
Private labels (Fresho, Popular, Royal) contribute 35% of BigBasket's revenue.
Attribution:
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Lighthouse Research Team
Last verified:
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Source verified
Evidence graded
Value
35%
Unit
Percentage
Data Vintage
2015
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
75
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
The Economic Times
Primary
Tier B
https://www.thirdeyesight.in/bigbasket-localbanya-expect-contribution-from-private-labels-to-rise-up… ↗
Source Article
BigBasket, LocalBanya expect contribution from private labels to rise up to 50% through staples and FMCG - Third Eyesight
admin
June 17, 2015
Shambhavi Anand, The Economic Times
New Delhi, 17 June 2015
Private
labels in daily household, personal care and food products are
soon expected to drive nearly half the sales for online grocers,
as they aggressively expand their portfolio for higher margins.
Several players incl…
Original Research
The Economic Times
· Original study ↗
Methodology
Company statement reported by The Economic Times
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
BigBasket: 35% private label revenue share. Source: The Economic Times (2015). Via Lighthouse Intelligence -- https://lighthousedata.io/data/bigbasket-private-label-revenue-share-2015
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<blockquote cite="https://lighthousedata.io/data/bigbasket-private-label-revenue-share-2015" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>35%</strong> -- private label revenue share for BigBasket<br><small>Source: The Economic Times (2015) · <a href="https://lighthousedata.io/data/bigbasket-private-label-revenue-share-2015" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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