B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Dated
19%
19% -- email view rate increase for marketers using the word 'video' in email subject lines (2023)
Using the word 'video' in email subject lines can increase the view rate of emails by 19%, according to Big Zoo Media.
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Lighthouse Research Team
Last verified:
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Source verified
Evidence graded
Value
19%
Unit
Percentage
Data Vintage
2023
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
95
Source Trust
50
Citation Chain
90
Independence
30
Methodology
45
Freshness
83
Source
Big Zoo Media
Primary
Tier A
https://www.coburgbanks.co.uk/blog/best-tools-to-boost-recruitment-productivity ↗
Source Article
The 6 Best Tools to Boost Recruitment Productivity | Coburg Banks Recruitment Blog
Got too much work on?
When it comes to office jobs, there are a lot of distractions to compete with and usually, not enough time.
One minute you’re called into an emergency meeting, the next you’re on the phone with a candidate for an hour, out of nowhere.
As a result, managing your workload is a mo…
Original Research
Big Zoo Media
· Original study ↗
Methodology
According to Big Zoo Media
Methodology documented
Segmentation
Channelcommon_crawl
Cite this stat
Plain Text
marketers using the word 'video' in email subject lines: 19% email view rate increase. Source: Big Zoo Media (2023). Via Lighthouse Intelligence -- https://lighthousedata.io/data/big-zoo-media-video-marketing-increase
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<blockquote cite="https://lighthousedata.io/data/big-zoo-media-video-marketing-increase" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>19%</strong> -- email view rate increase for marketers using the word 'video' in email subject lines<br><small>Source: Big Zoo Media (2023) · <a href="https://lighthousedata.io/data/big-zoo-media-video-marketing-increase" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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