B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Recent
8%
8% -- average profit increase from big data use for businesses using big data (2025)
Businesses surveyed in a BARC report that use big data saw an average profit increase of 8%.
Attribution:
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Lighthouse Research Team
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Source verified
Evidence graded
Value
8%
Unit
Percentage
Data Vintage
2025
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
50
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
BARC
Primary
Tier C
https://www.mara-solutions.com/post/hotel-marketing-strategies ↗
Source Article
Winning Hotel Marketing Strategies for 2025
The hotel marketing landscape is rapidly evolving, driven by advancements in technology, shifting consumer preferences, and heightened competition. In 2025, adapting your marketing strategies to stay ahead is crucial.
This article explores the core components of effective hotel marketing, provides a…
Original Research
BARC
· Original study ↗
Methodology
Cited to BARC report; also reports 10% cost reduction
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
businesses using big data: 8% average profit increase from big data use. Source: BARC (2025). Via Lighthouse Intelligence -- https://lighthousedata.io/data/big-data-profit-increase-barc
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<blockquote cite="https://lighthousedata.io/data/big-data-profit-increase-barc" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>8%</strong> -- average profit increase from big data use for businesses using big data<br><small>Source: BARC (2025) · <a href="https://lighthousedata.io/data/big-data-profit-increase-barc" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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