B Evidence Grade B Graded under review Safe to Cite Current

13%

13% -- share of marketing leaders finding limited big data applicability for Marketing leaders worldwide (2026)

Name: Share Of Marketing Leaders Finding Limited Big Data Applicability Statistics
Creator: Lighthouse Intelligence
Published: 2026-10-04

2026 · n=1,000 · Spencer Stuart

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Attribution: Spencer Stuart View source

Lighthouse Research Team

Last verified: 2026-10-04 · How we verify data →

Source verified Evidence graded

Value

13%

Unit

Percentage

Data Vintage

2026

Entity

Marketing leaders worldwide

Sample Size

1,000

Evidence Quality

Strong, reliable evidence

Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.

61/100 confidence

Single source - not yet corroborated

Score breakdown

Extraction

Source Trust

Citation Chain

Independence

Methodology

Freshness

Source

Spencer Stuart Primary Tier B

http://www.bigdataexchange.com/exiting-the-black-box-mentality-how-the-data-exchange-platform-can-be… ↗

Confidence: 53/100 Vintage: 2026 Channel: Common Crawl

Source Article

Exiting the Black Box Mentality: How The Data Exchange Platform Can Benefit the Buyer

Original Research

Spencer Stuart · Original study ↗

Methodology

Spencer Stuart survey of over 1,000 marketing leaders worldwide

Methodology documented

Segmentation

Industrymarketing

Cite this stat

Plain Text

Marketing leaders worldwide: 13% share of marketing leaders finding limited big data applicability. Source: Spencer Stuart (2026). Via Lighthouse Intelligence -- https://lighthousedata.io/data/big-data-limited-applicability-advertising

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<blockquote cite="https://lighthousedata.io/data/big-data-limited-applicability-advertising" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>13%</strong> -- share of marketing leaders finding limited big data applicability for Marketing leaders worldwide<br><small>Source: Spencer Stuart (2026) · <a href="https://lighthousedata.io/data/big-data-limited-applicability-advertising" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>

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