B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Dated
92%
92% -- companies increasing big data ai investment for companies (2021)
92% of companies surveyed by NewVantage Partners in 2021 are increasing their pace of investment in Big Data and AI.
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Lighthouse Research Team
Last verified:
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Source verified
Evidence graded
Value
92%
Unit
Percentage
Data Vintage
2021
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
50
Source Trust
60
Citation Chain
60
Independence
30
Methodology
45
Freshness
95
Source
NewVantage Partners
Primary
Tier C
https://linchpinseo.com/big-data-and-marketing/ ↗
Source Article
Linchpin SEO : Big Data and Marketing: How to Use Data to Optimize Your Marketing
In today’s hyper-connected world, data is being generated and collected at unprecedented rates. From social media posts and online transactions to digital sensors and IoT devices, we are living in an era where information is ubiquitous. This deluge of digital information has led to the emergence of …
Original Research
NewVantage Partners
· Original study ↗
Methodology
NewVantage Partners survey cited by Linchpin SEO
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
companies: 92% companies increasing big data ai investment. Source: NewVantage Partners (2021). Via Lighthouse Intelligence -- https://lighthousedata.io/data/big-data-ai-investment-92pct
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<blockquote cite="https://lighthousedata.io/data/big-data-ai-investment-92pct" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>92%</strong> -- companies increasing big data ai investment for companies<br><small>Source: NewVantage Partners (2021) · <a href="https://lighthousedata.io/data/big-data-ai-investment-92pct" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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