B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Dated
$100,000,000
$100,000,000 -- sponsorship deal value for Bibigo (LA Lakers jersey patch) (2021)
Bibigo secured a reported $100 million five-year deal for the LA Lakers jersey patch sponsorship starting in 2021.
Attribution:
View source
Lighthouse Research Team
Last verified:
·
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Source verified
Evidence graded
Value
$100,000,000
Unit
Currency Usd
Data Vintage
2021
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
75
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
LA Lakers / Bibigo
Primary
Tier B
https://sportfive.tw/beyond-the-match/insights/the-best-brand-placements-in-the-sports-industry ↗
Source Article
Insights: The Best Brand Placements in the Sports Industry
The best brand placements in sports - and how to choose the right one for your business
Published on
Sport is such an attractive market for brands to advertise, but they will want to know they are getting the appropriate exposure.
This can be achieved by having really clear placements – football tea…
Original Research
LA Lakers / Bibigo
· Original study ↗
Methodology
Reported five-year jersey patch sponsorship deal
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
Bibigo (LA Lakers jersey patch): $100,000,000 sponsorship deal value. Source: LA Lakers / Bibigo (2021). Via Lighthouse Intelligence -- https://lighthousedata.io/data/bibigo-lakers-jersey-deal
HTML Embed
<blockquote cite="https://lighthousedata.io/data/bibigo-lakers-jersey-deal" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>$100,000,000</strong> -- sponsorship deal value for Bibigo (LA Lakers jersey patch)<br><small>Source: LA Lakers / Bibigo (2021) · <a href="https://lighthousedata.io/data/bibigo-lakers-jersey-deal" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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