B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Aging
22%
22% -- email roi decline for Brands that spiked campaign sends in Q4 (2024)
Brands that spiked their campaign email sends in Q4 without a gradual increase saw 22% lower ROI compared to all other brands.
- Without a gradual increase
Attribution:
View source
Lighthouse Research Team
Last verified:
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Source verified
Evidence graded
Value
22%
Unit
Percentage
Data Vintage
2024
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
95
Source Trust
50
Citation Chain
90
Independence
30
Methodology
45
Freshness
92
Source
Attentive
Primary
Tier A
https://www.attentive.com/blog/bfcm-message-sending-guide ↗
Source Article
When is the Best Time to Send SMS Marketing and Email During BFCM?
Get answers to your SMS and email sending questions, including when to start talking about BFCM, best times to send, and how many messages to send across channels.
“When is the best time to send a text or an email?” is one of the questions we hear most often from brands. As we get closer to the bigg…
Original Research
Attentive
· Original study ↗
Methodology
Analysis of email campaign performance
Methodology documented
Segmentation
Industrymarketing
Channelcommon_crawl
Cite this stat
Plain Text
Brands that spiked campaign sends in Q4: 22% email roi decline. Source: Attentive (2024). Via Lighthouse Intelligence -- https://lighthousedata.io/data/bfcms-email-roi-decline
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<blockquote cite="https://lighthousedata.io/data/bfcms-email-roi-decline" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>22%</strong> -- email roi decline for Brands that spiked campaign sends in Q4<br><small>Source: Attentive (2024) · <a href="https://lighthousedata.io/data/bfcms-email-roi-decline" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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