B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Current
15%
15% -- bfcm email list growth lift for Brands building their BFCM email list starting in October (2026)
Brands that start building their Black Friday / Cyber Monday email list in October add 15% to 25% more subscribers before the event.
Attribution:
View source
Lighthouse Research Team
Last verified:
·
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Source verified
Evidence graded
Value
15%
Unit
Percentage
Data Vintage
2026
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
75
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
ExceloHunt
Primary
Tier B
https://www.excelohunt.com/blog/seasonal-email-marketing-strategy/ ↗
Source Article
Seasonal Email Marketing: How to Plan Campaigns That Match Customer Intent
Seasonal Email Marketing: How to Plan Campaigns That Match Customer Intent
Every year, brands scramble to put together a Black Friday campaign on November 20th and wonder why they get crushed by competitors who started planning in September. Seasonal email marketing isn’t about reacting to holidays …
Original Research
ExceloHunt
· Original study ↗
Methodology
Range 15-25%; midpoint 20% used.
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
Brands building their BFCM email list starting in October: 15% bfcm email list growth lift. Source: ExceloHunt (2026). Via Lighthouse Intelligence -- https://lighthousedata.io/data/bfcm-october-list-growth-lift
HTML Embed
<blockquote cite="https://lighthousedata.io/data/bfcm-october-list-growth-lift" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>15%</strong> -- bfcm email list growth lift for Brands building their BFCM email list starting in October<br><small>Source: ExceloHunt (2026) · <a href="https://lighthousedata.io/data/bfcm-october-list-growth-lift" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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