B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Aging
40%
40% -- desktop vs mobile spend uplift for Black Friday/Cyber Monday ecommerce (2024)
Desktop delivers 40% higher spend compared to mobile during Black Friday/Cyber Monday transactions.
Attribution:
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Lighthouse Research Team
Last verified:
·
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Source verified
Evidence graded
Value
40%
Unit
Percentage
Data Vintage
2024
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
50
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
Contentsquare / Adobe / Basis
Primary
Tier C
https://qa.outfront.dev/blog/twelve-trends-christmas-how-impact-2024-holiday-shopping-out-of-home-ad… ↗
Source Article
The Twelve Trends of Christmas: How to Impact 2024 Holiday Shopping with OOH, Part 2 | Brand Central Station | OUTFRONT
The Twelve Trends of Christmas: How to Impact 2024 Holiday Shopping with OOH, Part 2
September 5, 2024
Last time on the blog, we shared with you the first half of our Twelve Trends of Christmas holiday shopping research. Here are six more 2024 holiday shopping trends advertisers need to know about, …
Original Research
Contentsquare / Adobe / Basis
· Original study ↗
Methodology
Cited from Basis/Adobe/Contentsquare
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
Black Friday/Cyber Monday ecommerce: 40% desktop vs mobile spend uplift. Source: Contentsquare / Adobe / Basis (2024). Via Lighthouse Intelligence -- https://lighthousedata.io/data/bfcm-desktop-spend-uplift-2024
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<blockquote cite="https://lighthousedata.io/data/bfcm-desktop-spend-uplift-2024" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>40%</strong> -- desktop vs mobile spend uplift for Black Friday/Cyber Monday ecommerce<br><small>Source: Contentsquare / Adobe / Basis (2024) · <a href="https://lighthousedata.io/data/bfcm-desktop-spend-uplift-2024" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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