B
Evidence Grade B
Graded
under review
Safe to Cite
Current
50%
50% -- click through rate decrease ad frequency for ecommerce industry (2026-10)
Attribution:
View source
Lighthouse Research Team
Last verified:
·
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Source verified
Evidence graded
Value
50%
Unit
Percentage
Data Vintage
2026-10
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
75
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
Social Snowball
Primary
Tier B
https://www.socialsnowball.io/post/bfcm-strategies-beyond-paid-ads ↗
Source Article
Why Relying on Paid Ads Alone Is a Risky BFCM Play
Every BFCM season, ad spend skyrockets, inboxes overflow, and competition intensifies. Yet, even as more brands double down on paid ads, the ones consistently winning are those who have learned to grow beyond them.
This year, ad costs are hitting record high, and privacy shifts are making attributio…
Original Research
Social Snowball
· Original study ↗
Methodology
Above frequency of 5-7
Methodology documented
Segmentation
IndustryeCommerce
RoleAll marketers
Channelpaid_ads
Cite this stat
Plain Text
ecommerce industry: 50% click through rate decrease ad frequency. Source: Social Snowball (2026-10). Via Lighthouse Intelligence -- https://lighthousedata.io/data/bfcm-ad-frequency-click-through-rate-decrease
HTML Embed
<blockquote cite="https://lighthousedata.io/data/bfcm-ad-frequency-click-through-rate-decrease" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>50%</strong> -- click through rate decrease ad frequency for ecommerce industry<br><small>Source: Social Snowball (2026-10) · <a href="https://lighthousedata.io/data/bfcm-ad-frequency-click-through-rate-decrease" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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