B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Dated
0.3%
0.3% -- black friday themed email share of campaigns for 13 major retail brands (2018-11)
During the first two weeks of November 2018, emails specifically referencing Black Friday accounted for 0.3% to 0.4% of total email campaigns for most of the 13 major retail brands analyzed.
- Applies to most brands among the 13 analyzed
- Reported as a range (0.3% – 0.4%)
Attribution:
View source
Lighthouse Research Team
Last verified:
·
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Source verified
Evidence graded
Value
0.3%
Unit
Percentage
Data Vintage
2018-11
Entity
Sample Size
13
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
95
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
eDataSource
Primary
Tier A
https://edatasource.com/cyber-monday-18/ ↗
Source Article
A Last Look at Black Friday/Cyber Monday - eDataSource
A Last Look at Black Friday/Cyber Monday
The 2018 Holiday shopping season officially launched over Thanksgiving weekend, with its usual spectacle. That particular weekend has always been a peak buying period, but online shopping has both intensified the activity and simplified the process. Still, th…
Original Research
eDataSource
· Original study ↗
Methodology
Analysis of email campaigns from 13 major retail brands, first two weeks of November 2018; range 0.3%-0.4% of total campaigns (midpoint used)
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
13 major retail brands: 0.3% black friday themed email share of campaigns. Source: eDataSource (2018-11). Via Lighthouse Intelligence -- https://lighthousedata.io/data/bf-themed-emails-share-runup-2018
HTML Embed
<blockquote cite="https://lighthousedata.io/data/bf-themed-emails-share-runup-2018" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>0.3%</strong> -- black friday themed email share of campaigns for 13 major retail brands<br><small>Source: eDataSource (2018-11) · <a href="https://lighthousedata.io/data/bf-themed-emails-share-runup-2018" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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