B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Dated
58%
58% -- ad influenced participation intent for Young people exposed to sports betting advertising (2023)
58% of young people who saw or heard sports betting advertisements reported being more likely to participate in sports betting afterward.
Attribution:
View source
Lighthouse Research Team
Last verified:
·
How we verify data →
Source verified
Evidence graded
Value
58%
Unit
Percentage
Data Vintage
2023
Entity
Geography
US
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
75
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
NCAA
Primary
Tier B
https://www.betmassachusetts.com/news/massachusetts-rolls-out-youth-problem-gambling-curriculum-stat… ↗
Source Article
Massachusetts Rolls Out Youth Problem Gambling Curriculum Statewide
Original Research
NCAA
· Original study ↗
Methodology
NCAA survey on youth exposure to betting advertising
Methodology documented
Segmentation
IndustryGambling
RegionUS
Channelpaid_ads
Cite this stat
Plain Text
Young people exposed to sports betting advertising: 58% ad influenced participation intent. Source: NCAA (2023). Via Lighthouse Intelligence -- https://lighthousedata.io/data/betting-ads-influence-youth-participation-2023
HTML Embed
<blockquote cite="https://lighthousedata.io/data/betting-ads-influence-youth-participation-2023" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>58%</strong> -- ad influenced participation intent for Young people exposed to sports betting advertising<br><small>Source: NCAA (2023) · <a href="https://lighthousedata.io/data/betting-ads-influence-youth-participation-2023" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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