B
Evidence Grade B
Graded
under review
Safe to Cite
Current
73.4%
73.4% -- brand recognition rate for Betano (2026)
Attribution:
View source
Lighthouse Research Team
Last verified:
·
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Source verified
Evidence graded
Value
73.4%
Unit
Percentage
Data Vintage
2026
Entity
Sample Size
500
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
75
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
ENV Media
Primary
Tier B
https://www.igbaffiliate.com/en/articles/strategy/survey-reveals-betano-as-most-recognisable-brand-i… ↗
Source Article
Survey reveals Betano as most recognisable brand in Brazil
Original Research
ENV Media
· Original study ↗
Methodology
Survey of active adult bettors in Brazil by Env Media.
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
Betano: 73.4% brand recognition rate. Source: ENV Media (2026). Via Lighthouse Intelligence -- https://lighthousedata.io/data/betano_recognition_brazil
HTML Embed
<blockquote cite="https://lighthousedata.io/data/betano_recognition_brazil" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>73.4%</strong> -- brand recognition rate for Betano<br><small>Source: ENV Media (2026) · <a href="https://lighthousedata.io/data/betano_recognition_brazil" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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