B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Dated
90%
90% -- share of best performing companies using social selling for best-performing companies (2021)
An estimated 90% of best-performing companies make use of social media and social selling strategies.
- Based on an unnamed estimation
Attribution:
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Lighthouse Research Team
Last verified:
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Source verified
Evidence graded
Value
90%
Unit
Percentage
Data Vintage
2021
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
50
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
marketbeam.io
Primary
Tier C
https://marketbeam.io/linkedin-social-selling-index-and-effective-social-selling-journey/ ↗
Source Article
Linkedin Social Selling Index And Effective Social Selling Journey | MarketBeam
How do you use social media? For social purposes or to bring commerce to business?
Social Media has evolved from merely being a platform to connect with people socially. In fact, they have become a medium for companies to generate commerce. Businesses are leveraging social media channels to generate…
Original Research
marketbeam.io
· Original study ↗
Methodology
Vendor blog citing an unnamed estimation
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
best-performing companies: 90% share of best performing companies using social selling. Source: marketbeam.io (2021). Via Lighthouse Intelligence -- https://lighthousedata.io/data/best-performing-companies-social-selling-90
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<blockquote cite="https://lighthousedata.io/data/best-performing-companies-social-selling-90" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>90%</strong> -- share of best performing companies using social selling for best-performing companies<br><small>Source: marketbeam.io (2021) · <a href="https://lighthousedata.io/data/best-performing-companies-social-selling-90" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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