B
Evidence Grade B
Graded
under review
Safe to Cite
Dated
20%
20% -- direct communications revenue share for United Colors of Benetton (email and SMS direct communications) (2023)
Attribution:
View source
Lighthouse Research Team
Last verified:
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Source verified
Evidence graded
Value
20%
Unit
Percentage
Data Vintage
2023
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
95
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
Mindbox (Maestra.io)
Primary
Tier A
https://maestra.io/blog/cases/united-colors-of-benetton-case/?rebranding ↗
Source Article
How Benetton Launched an Omnichannel Loyalty Program with Product Recommendations Based on ML-driven Cross-channel Campaigns
The following case study is from Mindbox, the original brand behind Maestra’s technology My name is Andrew – I’m a customer success manager at Mindbox.cloud. In this post I’ll be detailing how the CIS division of United Colors of Benetton launched the omnichannel Color Club loyalty program. Color Cl…
Original Research
Mindbox (Maestra.io)
· Original study ↗
Methodology
Attribution modeled on last paid channel; data taken from Mindbox Communications Dashboard; covers email and SMS direct communications across combined offline and online revenue.
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
United Colors of Benetton (email and SMS direct communications): 20% direct communications revenue share. Source: Mindbox (Maestra.io) (2023). Via Lighthouse Intelligence -- https://lighthousedata.io/data/benetton-direct-comms-share-total-revenue
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<blockquote cite="https://lighthousedata.io/data/benetton-direct-comms-share-total-revenue" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>20%</strong> -- direct communications revenue share for United Colors of Benetton (email and SMS direct communications)<br><small>Source: Mindbox (Maestra.io) (2023) · <a href="https://lighthousedata.io/data/benetton-direct-comms-share-total-revenue" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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