B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Dated
16,000,000
16,000,000 -- campaign video views for BEN #SuperpowerForGood campaign (Bill Gates Catalyst 3) (2016)
The videos created for the BEN #SuperpowerForGood campaign promoting the 2016 Gates Annual Letter achieved over 16 million views.
- The source states 'over 16M views'
Attribution:
View source
Lighthouse Research Team
Last verified:
·
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Source verified
Evidence graded
Value
16,000,000
Unit
Count
Data Vintage
2016
Entity
Geography
Global
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
75
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
BEN (Product Placement)
Primary
Tier B
https://ben.productplacement.com/case-studies/superpowerforgood-bcg3/ ↗
Source Article
#SUPERPOWERFORGOOD
Original Research
BEN (Product Placement)
· Original study ↗
Methodology
Agency case study self-reported campaign results for influencer video campaign promoting the 2016 Gates Annual Letter
Methodology documented
Segmentation
IndustryMedia
Company SizeAll sizes
RegionGlobal
RoleAll marketers
Channelinfluencer
Cite this stat
Plain Text
BEN #SuperpowerForGood campaign (Bill Gates Catalyst 3): 16,000,000 campaign video views. Source: BEN (Product Placement) (2016). Via Lighthouse Intelligence -- https://lighthousedata.io/data/ben-gates-catalyst3-video-views-2016
HTML Embed
<blockquote cite="https://lighthousedata.io/data/ben-gates-catalyst3-video-views-2016" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>16,000,000</strong> -- campaign video views for BEN #SuperpowerForGood campaign (Bill Gates Catalyst 3)<br><small>Source: BEN (Product Placement) (2016) · <a href="https://lighthousedata.io/data/ben-gates-catalyst3-video-views-2016" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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