B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Current
16.9%
16.9% -- companies cutting marketing budget for UK companies (Q2 2026)
16.9% of UK companies cut their marketing budgets in Q2 2026 according to the IPA Bellwether Report.
Attribution:
View source
Lighthouse Research Team
Last verified:
·
How we verify data →
Source verified
Evidence graded
Value
16.9%
Unit
Percentage
Data Vintage
Q2 2026
Entity
Geography
UK
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
95
Source Trust
60
Citation Chain
20
Independence
30
Methodology
60
Freshness
95
Source
IPA
Primary
Tier A
https://designcloud.app/blog/everything-you-should-know-as-a-beginner-in-brand-marketing ↗
Source Article
Brand Management Guide for Growing Brands | Design Cloud
What Is Brand Management? A Complete Guide for Growing Brands
Brand management is the ongoing practice of building, maintaining and protecting how people perceive your brand across every touchpoint. It is the work that keeps a business recognisable, trusted and consistent long after the logo is desi…
Original Research
IPA
· Original study ↗
Methodology
IPA Bellwether Report, published 16 July 2026
Methodology documented
Segmentation
Industrymarketing
RegionUK
RoleAll marketers
Channelcontent
Cite this stat
Plain Text
UK companies: 16.9% companies cutting marketing budget. Source: IPA (Q2 2026). Via Lighthouse Intelligence -- https://lighthousedata.io/data/bellwether-q2-2026-companies-cutting-marketing-budgets
HTML Embed
<blockquote cite="https://lighthousedata.io/data/bellwether-q2-2026-companies-cutting-marketing-budgets" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>16.9%</strong> -- companies cutting marketing budget for UK companies<br><small>Source: IPA (Q2 2026) · <a href="https://lighthousedata.io/data/bellwether-q2-2026-companies-cutting-marketing-budgets" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
Share
Use this data in your work
Copy the citation, embed the widget, or explore thousands more verified marketing statistics -- all free.