B
Evidence Grade B
Graded
under review
Safe to Cite
Dated
10%
10% -- sales increase for Companies excelling at behavioral segmentation (2023)
Attribution:
View source
Lighthouse Research Team
Last verified:
·
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Source verified
Evidence graded
Value
10%
Unit
Percentage
Data Vintage
2023
Entity
Geography
North America
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
50
Source Trust
60
Citation Chain
60
Independence
30
Methodology
35
Freshness
95
Source
McKinsey
Primary
Tier C
https://theajcenter.com/socialstats ↗
Source Article
The AJ Center
Definition: Influencer partnerships involve collaborating with popular social media personalities to promote your brand, leveraging their loyal following to reach new audiences.
Implementation: Choose influencers whose audience aligns with your target demographic, ensuring their values and content s…
Original Research
McKinsey
· Original study ↗
Methodology
Upper-bound estimate ('up to'); cited by The AJ Center from McKinsey
Methodology documented
Segmentation
IndustryRetail
Company SizeMid-market
RegionNorth America
RoleAll marketers
Channelmulti-channel
Cite this stat
Plain Text
Companies excelling at behavioral segmentation: 10% sales increase. Source: McKinsey (2023). Via Lighthouse Intelligence -- https://lighthousedata.io/data/behavioral-segmentation-sales-lift
HTML Embed
<blockquote cite="https://lighthousedata.io/data/behavioral-segmentation-sales-lift" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>10%</strong> -- sales increase for Companies excelling at behavioral segmentation<br><small>Source: McKinsey (2023) · <a href="https://lighthousedata.io/data/behavioral-segmentation-sales-lift" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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