B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Recent
80%
80% -- willingness to share data for personalization for beauty shoppers (2025)
80% of beauty shoppers are willing to share their data in exchange for more relevant experiences.
Attribution:
View source
Lighthouse Research Team
Last verified:
·
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Source verified
Evidence graded
Value
80%
Unit
Percentage
Data Vintage
2025
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
50
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
ogmento.io
Primary
Tier C
https://ogmento.io/blog/the-digital-glow-up-how-urban-decay-reinvented-its-retail-experience-online/ ↗
Source Article
The Digital Glow-Up: How Urban Decay Reinvented Its Retail Experience Online
With product names like Naked, Audacious, and Obsessed, Urban Decay has always stood for fearless beauty. Since its launch in 1996, the brand has become a cult favourite for makeup lovers who rejected the ordinary—embracing bold colours, edgy campaigns, and unapologetic self-expression.
For years, t…
Original Research
ogmento.io
· Original study ↗
Methodology
Cited statistic in blog post; original survey not identified
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
beauty shoppers: 80% willingness to share data for personalization. Source: ogmento.io (2025). Via Lighthouse Intelligence -- https://lighthousedata.io/data/beauty-shoppers-data-sharing-personalization
HTML Embed
<blockquote cite="https://lighthousedata.io/data/beauty-shoppers-data-sharing-personalization" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>80%</strong> -- willingness to share data for personalization for beauty shoppers<br><small>Source: ogmento.io (2025) · <a href="https://lighthousedata.io/data/beauty-shoppers-data-sharing-personalization" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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