B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Recent
4%
4% -- beauty return rate for Beauty ecommerce (2025)
Ecommerce return rates for beauty products range from 4% to 12%.
- Reported as a range of 4% to 12%
Attribution:
View source
Lighthouse Research Team
Last verified:
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Source verified
Evidence graded
Value
4%
Unit
Percentage
Data Vintage
2025
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
75
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
National Retail Federation and Happy Returns
Primary
Tier B
https://whymatters.co.uk/blog/make-your-shopify-store-more-eco ↗
Source Article
How to Build a Sustainable Shopify Store (2026 Guide)
Ayo is the founder of Why Matters, a Shopify agency based in Brighton. With over 20 years of experience in ecommerce, digital marketing, and ROI-driven growth, he has helped hundreds of Shopify brands build, launch, and scale their online stores. Why Matters is a certified Shopify, Klaviyo, and Rech…
Original Research
National Retail Federation and Happy Returns
· Original study ↗
Methodology
Range 4-12%; midpoint extracted. From NRF/Happy Returns 2025 Retail Returns Landscape
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
Beauty ecommerce: 4% beauty return rate. Source: National Retail Federation and Happy Returns (2025). Via Lighthouse Intelligence -- https://lighthousedata.io/data/beauty-return-rate-2025
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<blockquote cite="https://lighthousedata.io/data/beauty-return-rate-2025" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>4%</strong> -- beauty return rate for Beauty ecommerce<br><small>Source: National Retail Federation and Happy Returns (2025) · <a href="https://lighthousedata.io/data/beauty-return-rate-2025" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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