B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Current
50%
50% -- mobile open rate share for beauty and cosmetics email category (2026)
Over 50% of email opens in the beauty category occur on mobile devices.
- Stated as a threshold ('over 50%')
Attribution:
View source
Lighthouse Research Team
Last verified:
·
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Source verified
Evidence graded
Value
50%
Unit
Percentage
Data Vintage
2026
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
50
Source Trust
60
Citation Chain
20
Independence
30
Methodology
35
Freshness
95
Source
alpacarelay.com
Primary
Tier C
https://alpacarelay.com/examples/abandoned-cart-for-beauty-and-cosmetics ↗
Source Article
Abandoned Cart Email Examples | AlpacaRelay
- Examples
- Abandoned Cart Email
Abandoned Cart Email Examples: Scored and Analyzed
12 real-world abandoned cart email examples scored across the 8-Dimension Email Quality Framework. See what works, what doesn't, and what each is worth — EQS 92 emails average ~$200/mo per 500 subscribers.
Abandoned…
Original Research
alpacarelay.com
· Original study ↗
Methodology
Stated as threshold ('over 50%'); value is approximate floor
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
beauty and cosmetics email category: 50% mobile open rate share. Source: alpacarelay.com (2026). Via Lighthouse Intelligence -- https://lighthousedata.io/data/beauty-mobile-open-share-over-50
HTML Embed
<blockquote cite="https://lighthousedata.io/data/beauty-mobile-open-share-over-50" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>50%</strong> -- mobile open rate share for beauty and cosmetics email category<br><small>Source: alpacarelay.com (2026) · <a href="https://lighthousedata.io/data/beauty-mobile-open-share-over-50" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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