B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Recent
17%
17% -- campaign emissions reduction for leading beauty brand (2025)
A leading beauty brand cut emissions by 17% from one of their campaigns by compressing video assets and serving ads over Wi-Fi without loss in engagement.
- Single-campaign case study result
Attribution:
View source
Lighthouse Research Team
Last verified:
·
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Source verified
Evidence graded
Value
17%
Unit
Percentage
Data Vintage
2025
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
75
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
Ad Net Zero Aotearoa
Primary
Tier B
https://www.anza.co.nz/member-news/new-playbook-make-advertising-carbon-efficient-without-sacrificin… ↗
Source Article
New Playbook: Make Advertising Carbon Efficient—Without Sacrificing Campaign Performance | ANZA
New Playbook: Make Advertising Carbon Efficient—Without Sacrificing Campaign Performance
We thought the new playbook from our friends at Ad Net Zero would be of interest to ANZA members.
Leading brands are optimising their carbon emissions while improving campaign results—discover the simple changes…
Original Research
Ad Net Zero Aotearoa
· Original study ↗
Methodology
Single-brand case study cited in Ad Net Zero playbook
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
leading beauty brand: 17% campaign emissions reduction. Source: Ad Net Zero Aotearoa (2025). Via Lighthouse Intelligence -- https://lighthousedata.io/data/beauty-brand-emissions-cut-17-video-compression
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<blockquote cite="https://lighthousedata.io/data/beauty-brand-emissions-cut-17-video-compression" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>17%</strong> -- campaign emissions reduction for leading beauty brand<br><small>Source: Ad Net Zero Aotearoa (2025) · <a href="https://lighthousedata.io/data/beauty-brand-emissions-cut-17-video-compression" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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