B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Dated
8,100,000,000
8,100,000,000 -- campaign video views for Beats by Dr. Dre #BeatsDaisyChallenge TikTok campaign (2020)
The #BeatsDaisyChallenge TikTok campaign by Beats by Dr. Dre achieved 8.1 billion views in its first month.
Attribution:
View source
Lighthouse Research Team
Last verified:
·
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Source verified
Evidence graded
Value
8,100,000,000
Unit
Count
Data Vintage
2020
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
75
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
AnalogFolk
Primary
Tier B
https://analogfolk.com/news/analogfolk-sweeps-the-board-at-the-lovie-awards-2020 ↗
Source Article
AnalogFolk sweeps the board at The Lovie Awards 2020
Original Research
AnalogFolk
· Original study ↗
Methodology
Agency-reported campaign view count for Beats' first TikTok campaign
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
Beats by Dr. Dre #BeatsDaisyChallenge TikTok campaign: 8,100,000,000 campaign video views. Source: AnalogFolk (2020). Via Lighthouse Intelligence -- https://lighthousedata.io/data/beatsdaisy-tiktok-views-8-1-billion
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<blockquote cite="https://lighthousedata.io/data/beatsdaisy-tiktok-views-8-1-billion" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>8,100,000,000</strong> -- campaign video views for Beats by Dr. Dre #BeatsDaisyChallenge TikTok campaign<br><small>Source: AnalogFolk (2020) · <a href="https://lighthousedata.io/data/beatsdaisy-tiktok-views-8-1-billion" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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