B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Recent
$53,000,000
$53,000,000 -- incremental revenue for Starbucks Bearista first week post-launch (2025-11)
The first week post-launch of the Bearista cup generated $53 million in additional spend / incremental revenue for Starbucks.
Attribution:
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Lighthouse Research Team
Last verified:
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Source verified
Evidence graded
Value
$53,000,000
Unit
Currency Usd
Data Vintage
2025-11
Entity
Geography
US
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
95
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
Facteus
Primary
Tier A
https://staging.facteus.com/blog/starbucks-bearista-sales-analysis ↗
Source Article
How Starbucks' Bearista Cup Drove $64M in Incremental Revenue
In November 2025, Starbucks created two very different exclusive offerings within the same two-week window. One drove $64 million in incremental revenue and created a cultural phenomenon. The other – a Frozen Peppermint Hot Chocolate available only at Target-based Starbucks locations – seems like it…
Original Research
Facteus
· Original study ↗
Methodology
Facteus card transaction data
Methodology documented
Segmentation
IndustryRetail
Company SizeEnterprise
RegionUS
Channelcontent
Cite this stat
Plain Text
Starbucks Bearista first week post-launch: $53,000,000 incremental revenue. Source: Facteus (2025-11). Via Lighthouse Intelligence -- https://lighthousedata.io/data/bearista-first-week-incremental-spend
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<blockquote cite="https://lighthousedata.io/data/bearista-first-week-incremental-spend" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>$53,000,000</strong> -- incremental revenue for Starbucks Bearista first week post-launch<br><small>Source: Facteus (2025-11) · <a href="https://lighthousedata.io/data/bearista-first-week-incremental-spend" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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