B
Evidence Grade B
Graded
under review
Safe to Cite
Current
17.1%
17.1% -- share would buy new tech as soon as available for Business decision makers (2026)
Attribution:
View source
Lighthouse Research Team
Last verified:
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Source verified
Evidence graded
Value
17.1%
Unit
Percentage
Data Vintage
2026
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
95
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
Cision
Primary
Tier A
https://www.cision.co.uk/resources/articles/audience-profile-the-business-decision-maker/ ↗
Source Article
Audience Profile: The Business Decision Maker
Original Research
Cision
· Original study ↗
Methodology
Cision audience report
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
Business decision makers: 17.1% share would buy new tech as soon as available. Source: Cision (2026). Via Lighthouse Intelligence -- https://lighthousedata.io/data/bdm-early-adopters-new-tech
HTML Embed
<blockquote cite="https://lighthousedata.io/data/bdm-early-adopters-new-tech" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>17.1%</strong> -- share would buy new tech as soon as available for Business decision makers<br><small>Source: Cision (2026) · <a href="https://lighthousedata.io/data/bdm-early-adopters-new-tech" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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