B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Recent
53%
53% -- new lead percentage for BCU (Birmingham City University) (2025)
53% of all leads captured by Birmingham City University (BCU) through Vepple were brand-new to their CRM.
Attribution:
View source
Lighthouse Research Team
Last verified:
·
How we verify data →
Source verified
Evidence graded
Value
53%
Unit
Percentage
Data Vintage
2025
Entity
Geography
UK
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
75
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
Vepple
Primary
Tier B
https://www.vepple.com/insight/blog/bcu-case-study/ ↗
Source Article
The Students You Don’t See: How Vepple Opened Up New Opportunities for BCU
💡 TL;DR
BCU used Vepple to make ‘stealth students’ visible, driving 53% brand-new leads straight into their recruitment funnel.
The Challenge
Like many universities, BCU noticed a steady drop in open day attendance – a trend exacerbated by the rising cost of living. Where students once visited five …
Original Research
Vepple
· Original study ↗
Methodology
Vendor case study; leads tracked via Vepple Lead Capture module and matched against BCU CRM records
Methodology documented
Segmentation
IndustryEducation
Company SizeMid-market
RegionUK
RoleAll marketers
Channelmulti-channel
Cite this stat
Plain Text
BCU (Birmingham City University): 53% new lead percentage. Source: Vepple (2025). Via Lighthouse Intelligence -- https://lighthousedata.io/data/bcu-vepple-new-leads-percentage
HTML Embed
<blockquote cite="https://lighthousedata.io/data/bcu-vepple-new-leads-percentage" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>53%</strong> -- new lead percentage for BCU (Birmingham City University)<br><small>Source: Vepple (2025) · <a href="https://lighthousedata.io/data/bcu-vepple-new-leads-percentage" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
Share
Use this data in your work
Copy the citation, embed the widget, or explore thousands more verified marketing statistics -- all free.